The State of AI Video Generation, 2026
Écrit par Clement
This report pulls together two datasets we gathered ourselves rather than repeating industry press releases: real search-demand signals for the major AI video generation models, and real per-clip pricing transcribed directly from each vendor's published API rates.
Search-demand figures are Bing broad impressions (a relative, not absolute, demand proxy — see methodology below); pricing figures are cheapest-common-tier rates as of the dates noted per model. Both datasets are maintained as our content changes, not published once and abandoned.
Points clés
- Kling (Kuaishou) is the single most-searched AI video model we track, at roughly 3.5x the search volume of Veo 3 and 2x Seedance.
- Runway is the only model in our top tier with rising search demand; Sora's is declining over the same window.
- Pricing spans an order of magnitude at the cheapest common tier: from about $0.19 per 5-second clip (Hailuo, fast tier) to $0.50 (Veo 3 fast tier, Seedance fast tier).
- Vendors use three different billing models for the same underlying product — per-second (Kling, Veo 3, Seedance) and per-generation (Hailuo) — which makes cross-vendor comparison genuinely hard without normalizing to a common clip length, which is what this report does.
Search demand by model (Bing broad impressions)
Our own Bing Webmaster pulls, latest period, country=us. A relative demand proxy, not Google volume — see the methodology note below.
| Kling (Kuaishou) | 3,526 impressions ("kling ai") |
|---|---|
| Seedance (ByteDance) | 1,759 impressions ("seedance") |
| Runway | 1,259 impressions ("runway ai"), rising |
| Sora (OpenAI) | 1,227 impressions ("sora ai video"), declining |
| Veo 3 (Google DeepMind) | 932 impressions ("veo 3") |
| Hailuo (MiniMax) | 503 impressions ("hailuo ai") |
| Pika (Pika Labs) | 299 impressions ("pika ai") |
| Wan (Alibaba) | 125 impressions ("wan ai") + 123 ("wan 2.2") |
Real per-clip pricing, cheapest common tier
Transcribed directly from each vendor's published API rates, normalized to a representative ~5-second clip. Full rate cards are linked per model.
| Kling 2.5 Turbo / 2.6 (no audio, 720p) | $0.21 per ~5s clip (per-second). Cheapest current-generation Kling tier. Kling 3.0 no-audio 720p is $0.084/s ($0.42 per 5s) if you need the newest model. |
|---|---|
| Veo 3 (fast tier, 720p) | $0.50 per ~5s clip (per-second). Audio included in the rate. Lite tier goes lower still (~$0.05–0.08/s); standard tier is ~$0.40/s. |
| Hailuo AI (fast tier, 768p, 6s) | $0.19 per ~5s clip (per-generation). Priced per finished clip, not per second — figure shown is the actual 6-second clip price (closest to a 5s comparison point), not extrapolated. |
| Seedance (fast tier) | $0.50 per ~5s clip (per-second). Standard tier costs more and raises the resolution ceiling to 4K; mini tier runs roughly half the standard price for high-volume work. |
Why cross-vendor pricing comparison is harder than it looks
MiniMax prices Hailuo per finished generation rather than per second, so its "$0.19" figure is the actual price of a 6-second clip, not extrapolated math the way the per-second vendors' figures are. Comparing it directly to a per-second rate without noting that difference would overstate how directly comparable these numbers are.
The practical takeaway: pick the billing model that matches how you actually generate (many short variations vs. one long take), not just the lowest headline number.
Questions fréquentes
- Where does this data come from?
- Search-demand figures come from our own Bing Webmaster Tools account, pulled directly rather than sourced from a third-party report. Pricing figures are transcribed from each vendor's own published API documentation, not from resellers or aggregators.
- Why use Bing data instead of Google?
- Google doesn't expose raw search-volume data outside paid ad tools. Bing Webmaster Tools provides free, direct impression data for a site's own tracked queries, which we use as a relative demand proxy — useful for ranking models against each other even though it isn't Google's absolute volume.
- How often is this report updated?
- We update it as our underlying datasets change — new search-demand pulls or vendor pricing changes — rather than on a fixed schedule. Check the last-updated date above.
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